Audience Filtering for 'Is not true' currently does not return 'Unknown'.
Case: Mandatory GDPR Audience Attribute = ‘unknown’ when the free account is created but not finalised due to onboarding not being completed.
Accounts are created using the email address after step 1 of the registration process and before Audience attributes (password, name, questions) are shown.
Issue: Filtering for ‘Is not true’ only looks for ‘false’.
Segmenting using a filter for ‘unknown’ gives clarity on those who have 'not opted-in' to compulsory GDPR attributes and need actioning.
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Open
Audience
About 1 year ago

AliM
Get notified by email when there are changes.
Open
Audience
About 1 year ago

AliM
Get notified by email when there are changes.